This year's Sage CRM User Conference may have looked a bit different than a traditional conference, but there was certainly no shortage of helpful content.

The basic goal of CRM is to create and manage business strategies aimed at fostering customer loyalty through the use of unique customer-targeted actions.

There's no denying that CRM, Customer Relationship Management, usage has seen a massive increase over the last 5 years and businesses must now take a customer experience approach to continue delivering consistent, high-quality experiences in order to avoid customers moving on to competitors.

An effective CRM solution is essential to growing your business.

*** This article has been updated August 2020 ***

Businesses continue to make investment in CRM to take advantage of new analytics, social collaboration, mobile, and other capabilities – and with good reason. According to a report by Nucleus Research,  CRM will give you an average of $8.71 for every $1 you spend on CRM. 

Today, Sage customers around the world are driving growth and transforming their sales teams by adopting better ways to manage their sales function.