Let's start with the basics: CRM, also referred to as “customer relationship management”, is a piece of software that allows you to -- you guessed it -- manage your relationships with your customers. If you're running a business, no matter any size it may be, you likely need a customer relationship management solution. Why? You love your customers with all your might. You take notes on every phone call and you send them AMEX gift cards at the holidays. Heck, maybe you even keep track of their birthdays!

The use of the cloud has become so integral to every day life that millions of people and organizations around the world rely on cloud services for just about everything.  From social communication and GPS to document management and CRM, nearly every facet of life engages in the cloud and this is a reality that is not going away any time soon... but when did this shift start?

Sage CRM can do incredible things for your business but not without proper engagement on all fronts. 

If you make sure your organization uses Sage CRM to its full potential in every area of your business, its inevitable that you will generate a greater return-on-investment and become more profitable faster.

The ultimate goal is to be successful!

Sage CRM presents these practical tips for getting more from CRM software in a handy infographic: