This new email marketing solution is in addition to the existing SwiftPage based Sage E-Marketing integration and offers customers an additional choice to meet their email marketing needs. So in this article, we take a closer look at what MailChimp is, how it works with Sage CRM, and why you should take notice.
MailChimp is web-based email marketing software that helps marketers design emails, create campaigns, distribute them, and measure the results. It also seamlessly integrates Sage CRM's marketing module.
Mailchimp is specifically designed to send bulk email to hundreds or even thousands of recipients without taking down your in-house server or landing you on a spam/blacklist. Additionally, MailChimp also implements safeguards that help you remain in compliance with CAN-SPAM requirements. MailChimp also provides detailed reports on email opens, link clicks, and other activities involved in the campaign that allow businesses to measure success.
When Sage CRM v7.3 is integrated with MailChimp, an organization unlocks efficiency that results in email marketing that is both easier and more effective.
Here are 5 reasons to fall in love with the integration:
So the next time you bring up a contact and perhaps want to prepare for a follow up call, you can see how engaged they’ve been with your email outreach and what particular links they’ve clicked on right within Sage CRM.
This data and activity can provide valuable insight into purchase intent and help drive more timely and effective follow up from your sales team.
First of all, make sure to have Sage CRM v7.3.
Not on Version 7.3 yet? Contact Us Today!
Secondly, Sign up for MailChimp!
Perhaps one of the best offerings from MailChimp is the “Forever Free” plan. Businesses on this plan can send up to 12,000 emails to up to 2,000 subscribers per month TOTALLY FREE. If you have more than 2,000 subscribers/contacts, they also offer a variety of pricing plans depending on the size of your list, frequency of email, and desired “advanced” options.
Lastly, integrate the two and start measuring your success!