Melissa Dahl, a writer for New York Magazine's "The Science of Us" section, looked into why people tend to think September is the month where they're finally going to turn things around. It has to do with something called the "fresh start effect."

The study found that people are more likely to set bit-picture goals when they think of themselves as beginning a new chapter in their lives.  She writes:

It's a way of distancing your current, much more on-top-of-things self from past versions of you, who were maybe not so on-top-of-things. Sure, maybe you did not make a ton of progress over the summer on the book you're writing (or whatever), but that was summer you. This is September you! A whole new you.

Perhaps the association of going back the school and starting a new academic year may be the cause of September getting its reputation as an ideal month for "fresh starts", while the months associated with summer (June, July, and August) are still the most popular vacation months in the U.S.


Ultimately, no matter which month you choose to set goals for your organization, it's up to you to make them happen.  


So get to it!  
What goals are you excited for your small to medium-sized business to achieve before the new year?  We'd love to hear about them in the comments!


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