WIIFM. Heard of it? It’s an acronym that stands for “What’s in it for me?”
As a small business owner, barraged with an endless array of offers, deals and pitches, you most likely ponder it all the time. Especially when it comes to conferences. There are a bunch to choose from, and sure, part of you doesn’t feel like bothering at all, but you really should. Why? You can answer that with yet another acronym: ROI!
Attending a quality conference can yield quite the return on investment, you'll wonder why you ever considered not attending in the first place!
So, invest wisely in the right conference and here’s what’s in it for you:
Learning
Yeah yeah, so this is the most common reason heard for why anyone should attend a conference, but it's true! The right conference can build your knowledge-base faster and easier than ever. The bonus? There’s a lot more fun involved. Learn this stuff with your peers–probably in a cool city you’ve never visited before. Educated AND entertained. Not a bad deal.
Networking
What better way to grow your professional network than by attending the right conference? Not only is it the perfect way to get to know and meet new people who work in your industry, or potential customers but all those people you’re connected to on social media — you can finally meet them face-to-face.
Celebrity speakers
A good conference can be made exceptionally great if there are renown keynote speakers in the event line-up. After all, who doesn’t love valuable, thought-provoking insights from the likes of Sir Richard Branson, Daymond John or Robert Herjavec? And by the way, all three of these inspirational leaders will be speaking at Summit.
Social media
Look around at a conference and you’ll see lots of attendees posting and tweeting quotes, stats, facts and photos. And using conference hashtags (like “#SageSummit” for example), allows everyone to be a part of the online conversation. Joining the conversation will get your name out there and people WILL notice. Especially posting a selfie of you and Sir Richard Branson. Talk about trending!
Expand resources
Not only will attending a conference allow you to kick your social networking into high gear, you’ll also get access to new technologies, industry tools, applications, publications, methodologies and fancy techniques — all conveniently under one roof. A quality conference can help you fill up your professional ‘tool shed’ so that your small business can run like a dream. You may even be able to recruit a new employee or negotiate an amazing deal.
Wonderful write-off
Oh, yes. The best reason: Conference expenses are tax-deductible. So, as long as the event benefits and advances your business, you can write off the costs of the conference, seminars, travel (airfare, car, taxi, etc.), lodging, meals, even your dry cleaning! Just be sure to keep good records and all of your receipts. And let's just say, if you’ve been itching to go to Chicago, the Summit conference offers you the perfect opportunity.
Fun factor
All work and no play makes for… well, you know how the saying goes. Don’t be that person. A conference is the ultimate way to combine both work and pleasure. In fact, having fun is a proven stress-reliever. Not only that, but attending a conference may be exactly what you need to reignite your enthusiasm for the work that you do.
Convinced? Great! It’s the largest gathering of small and medium-sized businesses and it’s open to everyone. Don’t miss out and come see what all the fuss is about!
We would love to speak with you about how Klear Systems and attending Sage Summit can benefit your organization.
Give us a call at (949) 681-8135,
email us at info@klearsystems.com
or complete the form below and we’ll reach out to you.
